AM Breakfast began with a simple goal:
to create a place where mornings feel welcoming, familiar, and worth slowing down for.

Right here in Hamilton, you invited us into your routines — weekday rushes, weekend brunches, first cups of coffee, and shared tables. Over time, AM Breakfast became more than a restaurant. It became part of how people start their day.

As we’ve grown, so has our vision.

We realized that what we’ve built deserves to reach beyond one city — and to do that, we needed a brand that could travel easily, resonate widely, and still feel like home wherever it lands.

Today, we’re proud to share the next chapter of our story.

AM Breakfast is becoming Montrose.

Montrose represents everything we value: warmth, quality, approachability, and timeless hospitality. It’s a name that reflects where we’re headed — a brand designed to grow across Ontario and beyond — while staying rooted in the care and intention that shaped our beginnings.

What’s not changing?
Our ownership.
Our management team.
Our commitment to quality, consistency, and genuine hospitality.

The food you love.
The standards we stand by.
The experience you’ve come to expect.

This isn’t about leaving our past behind — it’s about building on it.

AM Breakfast will always be where our story started.
Montrose is where it continues.

Thank you to our Hamilton community and everyone who has supported us along the way. We’re incredibly excited to welcome you into this next chapter — and to share Montrose with new communities, near and far.

This is only the beginning.